The Cure for Boring Brand Photos
I’ve worked with businesses for over a decade and with my background in Marketing & Product, I approach brand photography like a strategist. I deep dive into your brand’s unique identity to develop a library of images that stand out.
So let’s look at how you can stand out from the crowd by creating some photographs that capture your unique brand AND sell your services.
Purposeful photos that drive profits
Any investment that you make in your business needs to go to work for your business. Which is why it’s super important to create a strategy that is equal parts creative AND strategic. Your visual marketing assets (ie, your photos) are valuable assets for more than just your socials.
Saving your precious time searching through your photo library
Who has time to spend trawling through your library searching for that perfect image for a blog post? Branding sessions are customised according to your small business story. Imagine a folder full of cohesive photos that communicate who you are, who you serve & where you’re headed.
90% of the information our brain processes is visual - let the photos tell the story for you
People aren’t always going to read your caption. Let your photographs tell your story for you. Your photos need to connect to your audience and show they understand what you need - without getting lost in the scroll.
I’ve spent the last few months working on some new Photography & Marketing packages and I just love how the two come together and work so harmoniously.
Let’s create a powerful and purposeful set of images that enable you to sell more.
The Process
1 - Branding sessions are customised according to your small business aesthetic, messaging and upcoming marketing needs. We have a pre-shoot strategy call where we discuss your ideas as well as any upcoming launches or events for me to keep in mind as I plan your session
2 - I then send you an in-depth questionnaire which I use to do my pre-shoot research and then I’ll map out your shoot to best tell your brand story.
3 - From here we will plan time to create your content with variety so that you have extensive usage across all of your assets & platforms. We will talk through what usage looks like for YOUR business and brainstorm concepts that will compliment your message and stand out from the crowd.
4 - Shoot day! We will book in a time to shoot a thorough collection of photos suited for use across the platforms you use to promote your business and everything else from featured profiles to Facebook ads.
5 - You receive your very own library of images that connect with your target audience and tell your unique brand story that communicates who you are, who you serve and where you are headed.
Sound good? Want to know more? Let’s do this
I would love to hear from you about where you want to take your business and how I can help bring that vision to life. Click on the link below to get in touch.
https://www.juliaforte.com.au/contact