Brand Photography - What to wear

So it’s nearly the new year and it’s time to update your headshots and branding photos for your business. You have found your photographer, booked in your photo shoot date and now it’s time to think about your wardrobe ahhhhhhhhh.

Never fear, I have come up with a simple list of ways to curate your wardrobe to maximise your looks and align your outfits to your brand.

1. Choose a staple pair of jeans or pants that you can pair with multiple tops for different looks.

2. Having a few different colour options to discuss with your photographer is a great idea - grab some bold prints & neutral tones; think about your brand palette & choose complementary colours, and don’t forget about good old monochrome - which you can style with strong colours or your signature brand accents.

3. Think about how your outfits will look against the chosen backgrounds or locations. Will you have a backdrop? Will you be shooting outdoors? Urban or native?

4. Make sure everything is clean & ironed. A hand steamer is also a great idea!

5. You can choose to get your hair & makeup professionally done as this brings a polished look to your photos. Ask your photographer for recommendations. If you plan on doing makeup yourself, I suggest applying slightly more than normal if you will be under studio lighting.

6. Bring hair product, moisturiser and some makeup on the day for touch ups.

The more options the better! You can work with your photographer on the day around what will work for you & your brand.

If you are in Melbourne and would like to book a brand shoot with me, send me a message and I would love to chat about how I can create a scroll-stopping library to target your ideal audience to grow your business or your personal brand.

You can check out my Brand Photography packages here

Send me a message here

The Cure for Boring Brand Photos

I’ve worked with businesses for over a decade and with my background in Marketing & Product, I approach brand photography like a strategist. I deep dive into your brand’s unique identity to develop a library of images that stand out.

So let’s look at how you can stand out from the crowd by creating some photographs that capture your unique brand AND sell your services.

Purposeful photos that drive profits

Any investment that you make in your business needs to go to work for your business. Which is why it’s super important to create a strategy that is equal parts creative AND strategic. Your visual marketing assets (ie, your photos) are valuable assets for more than just your socials.

Saving your precious time searching through your photo library

Who has time to spend trawling through your library searching for that perfect image for a blog post? Branding sessions are customised according to your small business story. Imagine a folder full of cohesive photos that communicate who you are, who you serve & where you’re headed.

90% of the information our brain processes is visual - let the photos tell the story for you

People aren’t always going to read your caption. Let your photographs tell your story for you.  Your photos need to connect to your audience and show they understand what you need - without getting lost in the scroll.

I’ve spent the last few months working on some new Photography & Marketing packages and I just love how the two come together and work so harmoniously.

Let’s create a powerful and purposeful set of images that enable you to sell more.

The Process

1 - Branding sessions are customised according to your small business aesthetic, messaging and upcoming marketing needs. We have a pre-shoot strategy call where we discuss your ideas as well as any upcoming launches or events for me to keep in mind as I plan your session

2 - I then send you an in-depth questionnaire which I use to do my pre-shoot research and then I’ll map out your shoot to best tell your brand story.

3 - From here we will plan time to create your content with variety so that you have extensive usage across all of your assets & platforms. We will talk through what usage looks like for YOUR business and brainstorm concepts that will compliment your message and stand out from the crowd.

4 - Shoot day! We will book in a time to shoot a thorough collection of photos suited for use across the platforms you use to promote your business and everything else from featured profiles to Facebook ads.

5 - You receive your very own library of images that connect with your target audience and tell your unique brand story that communicates who you are, who you serve and where you are headed.

Sound good? Want to know more? Let’s do this

I would love to hear from you about where you want to take your business and how I can help bring that vision to life. Click on the link below to get in touch.

https://www.juliaforte.com.au/contact